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Out of chaos
You know your solution inside-out, but the message eludes you. My speciality is with complex, often AI-first startups making world-firsts in consumer and business technology.
Coming later in 2025:
Replika
01
Apron
From four guys as Hello Cash, to tens-of-millions in payments per month. I have been with Apron since the start on UX, website, email, and blog. Read more.
02
Emerald
Preventive health is a sensitive topic spanning disease, lifestyle optimisation, and fertility. See how I am helping Emerald build the UK's first preventive health membership platform. Read more.
03
Wallet in Telegram
Wallet in Telegram is a pair of crypto wallets natively embedded into Telegram's app settings. See how their story came to life with minimalistic copy.
04
Vera Health
Medical knowledge doubles every 73 days. When making clinical decisions, physicians need the most current, peer-reviewed information immediately and at the point of care. Vera is by their side.
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ABOUT
I have worked as a copywriter for Revolut, Cambridge University Hospitals, Apron, Wallet in Telegram, and some of the fastest-growing startups in Europe. Founders choose my copy because it is proven to help build lasting, award-winning brands.
I believe that copywriting should take you from where you are to where you want to be, in a way that is accurate, elegant and original.
SERVICES
Experience and intuition
Sometimes you don't know what you want, only that you will know it when you see it. I will get you there faster, and support you long-term.
01
Brand story and tone of voice
It starts with your story in long, medium, and short-form. An essential exercise that puts everyone on the same page, ready to explore tone of voice.
02
Key messages and creative
Deconstruct the story into key messages that inform everything. Add in taglines and creative, and your brand's copy starts to come alive.
03
UX, CRM and content
Consistency builds trust. We use your key messages and guidelines to write app copy, email campaigns and social posts that drive your forwards.
ESSENTIALS
Verticals covered
Any, but I specialise in Fintech, Healthtech, Investing, Insurtech, and SaaS.
My expertise
Brand story, tone of voice, key messages, taglines, creative, UX, CRM, content and social.
Sustainable rates
Progress is the priority. Hourly, daily, and project rates available to fit your budget and stage.